A Glimpse Into GOP Fundraising: Priceless.

March 4, 2010 at 1:29 pm (Political) (, , , , , , , )

Ben Smith at Politico dropped a bombshell about the RNC’s 2010 Fundraising strategy yesterday afternoon.

Manipulating donors with crude caricatures and playing on their fears is hardly unique to Republicans or to the RNC – Democrats raised millions off George W. Bush in similar terms – but rarely is it practiced in such cartoonish terms.

One page, headed “The Evil Empire,” pictures Obama as the Joker from Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively.

The document, which two Republican sources said was prepared by the party’s finance staff, comes as Chairman Michael Steele struggles to retain the trust and allegiance of major donors, who can give as much as $30,400 a year to the party.

The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”

Major donors, by contrast, are treated in a column headed “Calculated Giving.”

Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”

One can understand how these types of tactics can be effective in raising money from a certain type of people. What is not understandable is how the RNC can keep its fundraising message separate from its public campaign message. It is not 1970. These messages turn off a whole lot more people than they appeal to. In an age of cellphone cameras, the old-fashioned wink-wink nod-nod rubber chicken dinner is not isolated from the rest of the world anymore. The Clinton’s learned that in the 2008 primaries.

Chairman Steele’s response illustrates that the right hand does not know what the right-er hand is doing at the RNC.


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You Should Buy Chairman Mike’s Lil 12-step Book!

January 16, 2010 at 7:08 pm (Political) (, , , , , , , , )

Apparently, no one inside the GOP knew that Chairman Michael Steele was writing a book.  They sure did not appreciate him publicly deriding his party’s chances of reclaiming a chamber of Congress this fall.

Chairman Mike, “Fire me.  But until then, shut up.”

Of course, the folks who are in charge of hiring/firing Chairman Mike are soon to be taken on vacation to Hawaii, on the RNC dime, courtesy of Chairman Mike.  Mind you, these folks have tremendous influence and are very important to fundraising and mobilizing the grassroots to get candidates elected, but they have no actual political power.  These are EXACTLY the type of self-important people that will wilt under the fancy wine and dine.

Better yet, Chairman Mike has got the street-cred to back up his mouth.  The GOP won more than it lost in special elections last year and raised $84 million in an off-year.  Of course, Chairman Mike blew $90 million on silly local projects that reinforced his support amongst the GOP base while flipping the bird at the Beltway GOP.  Chairman Mike spent so much money that the RNC changed their spending rules and took away Chairman Mike’s RNC credit card.

So, going into a midterm where the GOP has their best shot since 1994 and after an amazing off-year fundraising spree, the RNC has a whopping $8 million in the bank.

Chairman Mike is a walking Guinness commercial, “BRILLIANT!”

All the while, on top of his $224,000 RNC salary, the GOP found out this week that Chairman Mike has been charging $20k a pop for speaking appearances and a PR firm independent of the RNC was setting them up for him.

If they were playing Halo, Chairman Mike would be screaming, “OWNED!” over a headset while his avatar squatted on the head of the GOP’s avatar’s corpse.

Chairman Mike’s manifesto must be revenge for Chip Saltsman’s Christmas card the year before last.  A man of Chairman Mike’s chutzpah deserves reward:  buy his book.  And, Chairman Mike, take ‘em all the way to the bank!

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