A Glimpse Into GOP Fundraising: Priceless.

March 4, 2010 at 1:29 pm (Political) (, , , , , , , )

Ben Smith at Politico dropped a bombshell about the RNC’s 2010 Fundraising strategy yesterday afternoon.

Manipulating donors with crude caricatures and playing on their fears is hardly unique to Republicans or to the RNC – Democrats raised millions off George W. Bush in similar terms – but rarely is it practiced in such cartoonish terms.

One page, headed “The Evil Empire,” pictures Obama as the Joker from Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively.

The document, which two Republican sources said was prepared by the party’s finance staff, comes as Chairman Michael Steele struggles to retain the trust and allegiance of major donors, who can give as much as $30,400 a year to the party.

The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”

Major donors, by contrast, are treated in a column headed “Calculated Giving.”

Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”

One can understand how these types of tactics can be effective in raising money from a certain type of people. What is not understandable is how the RNC can keep its fundraising message separate from its public campaign message. It is not 1970. These messages turn off a whole lot more people than they appeal to. In an age of cellphone cameras, the old-fashioned wink-wink nod-nod rubber chicken dinner is not isolated from the rest of the world anymore. The Clinton’s learned that in the 2008 primaries.

Chairman Steele’s response illustrates that the right hand does not know what the right-er hand is doing at the RNC.

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